What makes my courses different to the others ? 

My experience of over 20 years in communications (12 in digital) means that my approach is free from jargon and technical speak.

I also have a broad understanding of brands and categories, that enables me to make specific, relevant observations.

My agency and sales background allows me to approach digital and innovation from a brand/planning perspective whilst also understanding the financial, and return on investment angle.

Post Session Advice – Offer of advice and support post session. Ongoing assistance with outstanding questions and ongoing projects.

1. The Digital Masterclass 

What’s it about?  

A one day course, that brings you up to speed with advanced trends and innovations in the digital world.  Things are changing so fast it’s impossible to keep up with all the latest developments, let alone separate those that are of vital importance, from those which are just a ‘flash in the pan’.

We will make specific reference to the industries and subject areas that are of importance to you – ensuring you are fully up to speed with future trends and how you can apply these to your business.

Who should come?

Personnel active in the digital space. The digital arena is important to you and your business, but you may not have the time to keep up with all the changes.

What will you learn?

Overview of the following – Search, Social, TV & Video, Email and Mobile.

Each of the above areas will be illuminated with latest case studies and examples from relevant industries.

A short exercise in groups will ask you to consider how these channels impact upon  your business and how you can best leverage them to your advantage.

Action orientated take-aways, will provide information on how you can apply the learnings, when you are back in the office

2. Introduction to Digital

What will you learn?

Overview of the following – Search, Social, TV & Video, Content, Email and Mobile.

Each of the above areas will be illuminated with latest case studies and examples from relevant industries.

A short exercise in groups will ask you to consider how these channels impact upon  your business and how you can best leverage them to your advantage.

Action orientated take-aways, will provide information on how you can apply the learnings, when you are back in the office.