Mark Hanrahan – Commercial Director at Haymarket Media Group

I found Nick’s session both refreshing and creatively stimulating. The techniques and creativity tools ( The Idea App’s ) that we discussed and employed, represented a really fresh and liberating way to look at briefs from our customers.

Nick created an environment that allowed me to think productively , not only with regards to the specific projects being discussed in the session, but also around other assignments that I had been working on.  I ended up scribbling down loads of notes, prompted by connections that I made during the day. The ideas kept on coming!


Jon Slade – Commercial Director, Global Digital Advertising & Insight at The Financial Times

Nick provided Creative Thinking training to a number of senior people at the Financial Times.

He has a highly engaging , interactive and inclusive style. We particularly liked the way that all participants were contacted prior to the session in order to understand their individual priorities, and content was specifically tailored to the needs of the Financial Times.

Nick talked a lot about ‘Easy Creativity’ – highlighting a number of different creative techniques that can be used, depending on the amount of time available . This flexible approach is important for any time pressured organisation that wants to be more creative.

The big lesson for us, was that truly original ideas come from NOT thinking about the problem directly or in the usual way – but approaching it from a completely different and often surprising direction.

Most importantly, from an outputs perspective, the team acquired practical creative tools that they can use moving forward.

We will certainly be using his services again and would highly recommend his training.

James Ranson – Director of Advertising , Future Publishing

 Nick has supplied creativity training to the Future Publishing Sales Teams based in London and Bath. To date he has trained over 30 people in our organisation, across five sessions. Feedback from attendees has been very positive indeed, across the board

Nick’s approach provides a simple process for generating ideas that are specifically relevant and applicable to our business. Nick contacted each participant in advance to assess their individual needs and then focused on some of our current projects during the sessions – in order to make the training as relevant as possible. A number of practical solutions came out of the sessions and are looking positive in terms of converting in to confirmed sales.

Following the initial courses, Nick has been engaged for two subsequent projects  – one of which will be an advanced session, training selected ‘Creativity Champions’ who will moderate brainstorm sessions internally and encourage a positive approach to creativity within the organisation, moving forward.

We are closely considering using his services again in the future and would not hesitate in recommending him to other organisations.

Marie Petts Head of Learning and Development – Macmillan Publishing

“Creativity and innovation that embraces the digital space are an imperative for Macmillan and Nick has been an integral part of designing and delivering impactful workshops that stimulate fresh thinking and provide confidence to participants that creativity and innovation is not the preserve of a select few but is accessible by all. I view Nick as a great source of insights and ideas and I am impressed by his commitment to searching out relevant and thought provoking stories and examples, often unique to publishing and Macmillan’s specific fields of science, academia and education.

The feedback from others on Nick’s facilitation style and design invariably focuses on his creativity, his wealth of knowledge and his personable and encouraging approach. All that come into contact with Nick are energised to do more in the digital space and inspired by the apparent ease with which he navigates the complexity and pace of digital”

Guy Sellers CEO at Total Media

Nick was a key player in our efforts to develop creative thinking and innovation at Total Media. Following training with What If, Nick Hammond took responsibility for training agency personnel in creative thinking techniques and running innovation sessions focusing on client projects and new business. The program was very successful, resulting in a greatly improved approach to creative thinking and delivering new business wins; chief amongst these was the prestigious National Maritime Museum account, based in Greenwich’

Helen Tiffany Owner, Bec Development

Nick has been our digital consultant overseeing the re-launch and design of the company website this year. We have been delighted with his ability to interpret a brief, understand our culture and create workable ideas. Nick has also developed workshops in the digital arena to help people harness their creativity and ability to generate ideas and he will be running workshops for us this year. A practical, articulate thinker with a flair for  understanding your business.