An Innovation Consultancy

The Creative Filter The Digital Filter The Mind Filter

We are experienced Communication, Innovation and L&D Experts, with a track record of delivering creative solutions for brand owners that drive business performance. The Filter Group was created to help companies innovate, supporting this aim with a range of effective training and creative solutions.

Current Client list includes : The Financial Times, Star TV, MediaCorp, Haymarket Media Group, Future Publishing, IPC Magazines, the PPA, Macmillan Publishing and JC Decaux.

  • Our Videos

    My TED Talk on mindfulness, creativity and finding inspiration in unexpected places.

    How Street Wisdom Changed My Life

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  • Ten Stories From This Week Ten Stories From This Week

    18th December 2021

    Really like this piece from The Raven (magazine of philosophy) – Twitter, the Intimacy Machine. ‘The platform invites intimate, high-context speech. Then it gives us the perfect tool to crush that intimacy. The platform makes it easy for any user to rip something out of context and activate the pleasures of another kind of intimate connection—the gratifications of shared outrage. Twitter is a technology finely tuned to call forth, and then crush, intimacy.’

    Download for free here – ‘The Most Contagious report is packed with the best campaigns of the year (as well as why we think they’re great), along with some of the trends that defined 2021 – and will continue to reverberate in the year ahead.’

    …..And here – some more summaries of 2021. The review of ’21 From Twitter (the most popular sports team was Manchester United who also had the most popular tweet, announcing the return of Ronaldo); the year of 2021 on Tik Tok; and (based on current searches) these are the areas that Pinterest predict will be big in 2022. (inc. ‘dopamine dressing’, ‘hot horology’, ‘barkitecture’ and ‘biophilic design’.

    As you may have heard there’s a vulnerability in Log4J, an open-source tool used widely to record activity inside various types of software. It helps run huge swaths of the internet, including applications ranging from iCloud to Twitter. This massive vulnerability has put billions of machines at risk. But: What you might not realise is that Log4J was founded as a volunteer project and is still run largely for free. Volunteers are currently pulling 22-hour-days to try to deal with the vulnerability—and they’re not getting a single penny for their efforts.

    Very cool. Elementary. Nike ACG has released an online film in collaboration with media brand Dazed featuring a Hackney-born model and rock climber as she prepares for the perfect climb (3.00)

    This takes one back. From Why This Is Interesting  – The Departure Board Edition. ‘A fun reminder of bygone times are Solari boards. These are the large departure boards built with flaps that refresh, showing the new range of departures.’

    From The New Statesman. How The Matrix made us. ‘In their 1999 film, the Wachowskis glimpsed the future of our digital lives. More remarkably, they shaped them. Today, its influence is everywhere: from fashion and philosophy to the shape of our technological anxieties, the proliferation of conspiracy theories, and the political tumult of the past five years.’

    A cuckoo clock bird finds love in Dutch State Lottery’s New Year campaign. Loving the ending.

    This is Pantone’s colour of the year – ‘Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives….’

    Charming. Golden Retriever shocked by cats and a puppy occupying his sofa and slowly getting his courage up.. (3.44)

    We will be taking a break for the next two weeks, over the holiday season. Next edition out on 9th Jan 2022. Thank-you for subscribing this year, wishing you all a relaxing and enjoyable break, and best wishes for the coming year. Nick. 

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Latest Blog Posts

  • We are all watching the ‘R’ Number, but let’s not forget about the ‘M’ Number We are all watching the ‘R’ Number, but let’s not forget about the ‘M’ Number

    6th January 2021

    Our battle with coronavirus is clearly still ongoing, despite the advent of available vaccines. There is some way to go with the effects likely to last well into the future.

    The direct, Covid related, impact of the disease on our health is communicated clearly on a daily basis, but the pandemic is impacting other areas of our well-being including that of mental health, that are less well publicised.

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  • The Mindful Tourist The Mindful Tourist

    18th December 2020

    This piece published on the Just Breathe Project – The Mindful Tourist. 

    For those who love to travel,  a big question for the (near) future will be – when will we be able to travel ‘properly’ again? Where can we go and what will the world of travel and tourism look like?

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  • Where’s Your C-Spot? Where's Your C-Spot?

    November 3rd 2020

    See this article published on the Just Breathe Project website.

    What is your relationship with curiosity? Do you dare to think expansively or do you shelter in what you know? Nick Hammond explains why we should be regularly feeding our curious selves.

    I recently read an article about curiosity, quoting research concerning brain activity. It observed that we are ‘most curious when we feel the need to recall something that we are close to remembering.’ This is commonly known as the ‘tip of the tongue’ phenomenon.

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