Video Of The Week

30th June 2017

From Cannes Lions and @adweek. It is undoubtedly a tough time for journalism and this campaign by Droga 5 for the New York Times needed to engage and drive paid for subscriptions. They decided on a big stage for their first TV spot in seven years – The Oscars, and engaged a high profile figure to accelerate awareness. They knew that when Trump tweets, subscriptions go up.