29th October 2016

‘In these pitches there’s nothing to suggest the person has any original experience or research or insight to offer said advice. Instead they choose to quote other people who quote other people and the insights can often be traced back in a recursive loop. Their interest is not in making the reader’s life any better, it is in building their own profile as some kind of influencer or thought leader. Or, most frustratingly, they all reference the same company case studies (hello, Apple and Pixar!), the same writers, or the same internet thinkers’ .This is ‘The Creative World’s Bullshit Industrial Complex.’