14th July 2018

A really nice piece and change in strategic direction from Dollar Shave Club. ‘The cornerstone of the campaign is a three minute, 39-second-long video that sees a number of men (and women) going about their own getting ready routines, each of their bathrooms positioned on a soundstage, massive overhead lights flicking on and off throughout —with Sammy Davis Jr.’s classic tune “I’ve Gotta Be Me” playing in the background.’