14th February 2024
8th June 2019
Hovis has remastered its iconic “Boy on a Bike” commercial, directed by Sir Ridley Scott in the ’70s, for a modern audience. The spot was originally created by then-agency CDP in 1973, and was one of the breakthrough ads of Scott’s career. It features a delivery boy pushing a basket of bread on a bike up Gold Hill in Shaftesbury, Dorset
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