Ten Stories We’ve Enjoyed This Week

3rd October 2019

From The New Yorker. How TikTok Holds Our Attention. ‘On thepopular short-video app, young people are churning through images and sounds at warp speed, repurposing reality into ironic, bite-size content’……And you just got to love this video of Resse Witherspoon asking her son to explain Tik Tok to her. Mum, this is so embarrassing…

Some great ones here. 10 Universal Laws Of The World. ‘If something is true in one field it’s probably true in others. Restricting your attention to your own field blinds you to how many important things people from other fields have figured out that are relevant to your own.’

Can’t remember the last time I wore one. From Vox – ‘In April 2018, Mark Zuckerberg made a rare public appearance wearing a suit. Congress had compelled him to testify on Capitol Hill… Zuckerberg’s suit was navy and his tie was bright blue, a shade or two lighter than Facebook’s colour scheme. The New York Times called it his “I’m Sorry Suit” and, like many outlets, praised his appearance and poise.This is how the power suit lost its power – the suit was once the uniform of the powerful and a requirement for every man. Now, people mostly wear suits when they’re in trouble.’

…..And whilst we are on formal attire, it’s worth revisiting The Economist’s piece on hats and why they went out of fashion (blame WW2 and JFK)

From The Drum. ‘In a world where sonic logos and sensory experiences are becoming par for the course does your brand need a flavour? Mastercard’s chief marketing officer Raja Rajamanner thinks it does – which is why customers can now (quite literally) take a bite out of thebrand.’

The full transcript of Mark Zuckerberg’s leaked internal Facebook meetings. ‘So there might be a political movement where people are angry at the tech companies or are worried about concentration or worried about different issues and worried that they’re not being handled well’. Really…..?!

From McKinsey. What executives are reading in 2019. Featuring choices from chiefs at Walmart, Quibi, Lego, WPP and PayPal, among others.

‘Dinks and Donks’ and Marsquakes: Hear some weird Red Planet sounds from a NASA Lander.

Love this. Fesshole is the confession box for the internet age. Confess your sins anonymously – but will the internet absolve you? @fesshole (HT @ here_forth)

As part of its push to gain a foothold in the UK, the latest initiative from Major League Baseball, is to host a food festival in London. Theactivation will include batting and pitching cages; and dishes including – the Arizona Diamondbacks churro dog, Boston Red Sox hot lobster roll and Los Angeles Dodgers smoked pork belly bao buns.

From Wired. Google Stadia promises console-free gaming where you can hop from watching to playing to streaming with just one click – but can it convince both developers and gamers? 

According to an Appiterate survey, 71% of all app uninstalls are triggered by a push notification.  And eMarketer found that the top reason (57%) US smartphone users unsubscribe from a brand’s mobile messaging, is “too many messages or updates”. Here is Marketoonist’s pictorial take.

Love the way this campaign for Visit Portugal has really caught the mood in this country : Portugal Will Never Leave You – #Brelcome.… And here is a nice bit of storytelling from DHL – The Tour Before The Tour (both – HT @itsjimmyb)

Will they or won’t they? Prospective jumpers anguish at the edge of thehigh dive. ‘Seriously, it’s a long way down.’

Dreams of Dalí is an interactive 360° video. As it plays, click and drag your cursor on the video player to explore the scene. For optimal viewing experience, maximise the YouTube player to full screen, and set on thehighest quality settingSilence your lobster phone and melt into a Dalí-inspired dreamscape.