17th May 2019
From the smart people at Econsultancy here is a free, recent report that you can download. Skills of the Modern Marketer – ‘identifies the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment.’
Lacoste continues fight to save endangered animals in new campaign. ‘Following the success of Save Our Species with the International Union for Conservation of Nature last year, the second edition of the retailer’s campaign turns its attention to 10 new threatened species.’
‘A small budget should not stop you from creating great work.’ From Julian Cole at Planning Dirty – here are 100 examples of great ideas executed on tiny budgets.
An airline in France hacked empty billboards to create a free advertising campaign. Transavia, a low-cost airline owned by Air France/KLM, made use of the poster sites when unbooked during holiday periods.
From The Monday Note. ‘Confusing Facebook with the internet is the perfect storm for fake news..More than one hundred million people in the world do not consider that using Facebook or WhatsApp is surfing the internet.’ This is likely to favour the spread of fake news, for the following reasons – the blurring of lines between FB and the web and the transition to WhatsApp (the dream tool to spread false information).
From Ad Age. Remembering Doris Day and her influence on music and advertising. Ads from Heineken to Samsung have featured the legendary performer’s music in their ads. For me she will always be Calamity Jane. ‘Oh, the deadwood stage is rolling all over the plains….’
This Is Wikitongues. ‘3,000 languages are at risk of extinction, but the world is fighting back. Wikitongues is a global network of more than 1,000 volunteers working to ensure every person has the tools to preserve, promote, and pass their languages on to the next generation.’ Add yours here.
Spotify is testing its own version of Stories called ‘Storyline’. The focus is on allowing artists to share their own insights, inspiration, details about their creative process or other meanings behind the music.
Hong Kong Ballet marks 40 years with a colourful short and some help from Maurice Ravel. This is Never Standing Still.
Thomas James’ new short film for ‘Twisted Ritual’ absinthe is a dark, gothic experience. A sense of macabre permeates the story of a woman keeping a man captive in her house.
This is really nice, Amazon prime programmes amusingly affect viewers, in a series of new ads by Droga5 London – Great Shows Stay with You.
Love it or hate it, this is how BrewDog ‘punked’ Game of Thrones.
Finally, Robert DeNiro is the bagel boss of Bolton’s Good Bagels in this new Warburtons campaign.