Ten Stories We’ve Enjoyed This Week

30th March 2019

Top marketing trends according to LinkedIn. Exclusive data from the professional network shines a light on the content connecting with marketing directors. (reg may be necessary)

On this day 30 years ago, Tim Berners-Lee submitted a proposal with the dreary title “Information Management”, to his superior at the European physics laboratory CERN. From The Verge – The World Wide Web turns 30: our favourite memories from A to Z.

Pinterest and Airbnb teamed up on a spring and summer travel guide. Pinners’ searches for adventure travel in January were up 693 percent year-over-year. (reg may be necessary)

From friend of the Filter @here_forth . Who are the winners and losers from Apple’s announcement (inc. Apple TV+)? (answer – Apple, Consumers and Families).

Grindr turns 10: How a decade with GPS dating apps changed us all. What Uber did for cars, so Grindr did for hooking up. ‘A decade after its release, NBC Out reflects on the impact Grindr has had on the gay and bi community.

My piece on SxSW coming soon, but this is a nice analysis from Campaign, in the meantime. ‘Be more Musk, less Zuckerberg’: eight SXSW essentials.

‘In 1960, two men made a bet. There was only $50 on the line, but millions of people would feel the impact of this little wager.The first man, Bennett Cerf, was the founder of the publishing firm, Random House. The second man was named Theo Geisel, but you probably know him as Dr. Seuss. Cerf proposed the bet and challenged that Dr. Seuss would not be able to write an entertaining children’s book using only 50 different words.’This is the creative strategy Dr. Seuss used to devise his greatest work.’

Warner Music Group signs an algorithm to a record deal. ‘A bundle of code, engineered by audio startup Endel, is under contract with Warner Music Group to release 20 albums this year.’

Wind in the Willows takes a dark turn in this Attenborough-backed environmental campaign, and imagines a darker future for our beloved characters.

This Unreal Engine 4-created clip uses photoscans to generate graphics in real time and the accuracy is astounding.

Some nice ads from the last week – Casper’s (beds) new subway ads pose puzzles to get you thinking about going back to bed ; KFC’s latest ad reminds you it’s not AFC, BFC, or even CFC (there’s only one Colonel in Chicken Town); and Carling punks up an East End pub in this Slaves music video.