18th June 2016
Following on from Eli Pariser and his warning to avoid Filter Bubbles , this from www.thelongandtheshort.org ; ‘Digital technology lets us all be artists but does its guiding hand sap our creativity and lead to cultural homogeneity?’ A lot of these technologies work in a way that gives us a quick reward. But it also gives us the sense that life is easier than it is. To get good at anything requires effort.’
From @neilperkin : ‘What is Digital’ .’It’s often the case within organisations that there is a disproportionate focus on the technology itself (new technology for the sake of new technology), over all the stuff that surrounds the technology, really brings it to life, and fully realises its capability – people, behaviours, processes, skills, culture.’
From @nesta. How we can get from Collaborative Economy to Collaborative Society. ‘While profit is the driver for the best-known collaborative models, social impact is the primary aim of the emerging alternative model. “Economic impact” when it exists is understood at a personal or community level – asking, for example, if individuals can boost their income or if local economies will grow, rather than if shareholders will profit. ‘
@adcontrarian on Microsoft’s takeover of LinkedIn. According to Microsoft CEO Satya Nadella, the reason for the acquisition was this – “We are in pursuit of a common mission centered on empowering people and organisations.” ‘Horseshit. The reason for the acquisition was so they could intrude on 400 million peoples’ LinkedIn posts and profiles, figure out what you’re up to and help sell you shit whenever they detect something in your stream that might make someone some money.‘
People, especially millennials are increasingly traveling to music festivals and concerts. Understanding this trend is increasingly important to the travel industry , as well as lifestyle brands. From @adweek : ‘What Music Festivalgoers Are Buying, Posting and Sharing.’
Sir Ian McKellen and Graham Norton head up Pride in London’s #NoFilter campaign. Dreamt up by creative agency WCRS and Pride, the campaign is all about not having to hide who you are and who you love, being able to live your life without covering up anything.
Many readers will know I am swimming The English Channel (in relay) this year for Aspire Spinal Injuries (donation link here) . Spending a lot of the time in the sea, I rather like this venture – ‘According to the Food and Agriculture Organization of the United Nations, an average of 640,000 tonnes of fishing nets are left in the oceans every year. This corresponds to 1/10 of all marine litter.’ Here are beautiful and technical swimsuits made out of ocean waste.
From @businessinsider – a list of companies, that embody a commitment to a bigger picture of leadership and innovation. ‘Companies that transcend the boundaries of capitalism and generate creative worth that challenges the idea of traditional business success.’ Here are – The Creators’.
The global state of ad blocking, in four charts. Spoiler Alert: Ad blocking is a serious problem, and new research is painting a sharper picture of just how bad it really is.
Great work from Adam&EveDDB, who have devised a social media campaign, #DontFuckMyFuture, to mobilize younger voters on June 23, when the UK votes on whether to remain in the EU. The under-25 demographic has seen an especially low turnout at recent polls.