Ten Stories We Have Enjoyed This Week

9th April 2016

In the future we will photograph everything and look at nothing. ‘Photography has seen the value shift from “the stand-alone individual aesthetic of the artist to the collaborative and social aesthetic of services like Facebook and Instagram.” In the future…the “real value creation will come from stitching together photos as a fabric, extracting information and then providing that cumulative information as a totally different package.”

Mobile Is Eating The World. Most recently delivered at The Guardian’s Changing Media Summit — @benedictevans talk shows how technology is universal through mobile. How mobile is not a subset of the internet anymore. And how mobile (and accompanying trends of cloud and AI) is also driving new productivity tools. In fact, mobile — which encompasses everything from drones to cars – Is Everything.

Programmatic ad spending nears $22 billion. ‘More than two-thirds of digital display advertising will be bought using the technology, according to a new report from eMarketer, which forecasts programmatic spending to surpass $22 billion this year. That’s a whopping 40 percent increase over last year.’ 

Twitter’s deal with the NFL allows the channel to  show Thursday night football games. From @econsultancy  – ‘The NFL thinks of this Twitter deal as additive because Twitter is targeting younger users and essentially a different audience (from TV). Surely, this deal is the NFL hedging its bets, making sure it is prepared for what’s to come in media consumption.

The BBC gives us a peek inside its R&D Lab. The Taster… showcases the latest ideas in using technology for storytelling — from virtual reality and 360-degree filming to object-based broadcasting, where the content changes depending on the audience member.

From Dissent Magazine. ‘Is it time to retire the term – Revolution?’ ‘This sense of the French Revolution as an incubator of modernity has become unfashionable among historians, who are now much more engaged with the attempt to provincialise Europe—that is, to move Europe out of its place at the centre of world history.’

A Strategic Guide to Swearing. The professional benefits of using curse words

I.A. Assistants can give you the news, order a pizza and tell you a joke. All you have to do is trust them completely. In related news, here is the story of Amazon’s billion dollar business, that very few saw coming – ‘Amazon Echo’s original plan envisioned an intelligent, voice-controlled household appliance that could play music, read the news aloud and order groceries — all by simply letting users talk to it from anywhere in the house.’ And finally in this strand – ‘WTF is all this fuss with Chatbots? 

Great Train fun. The much applauded Coke stunt from Belgium ,where a man laughs,really loudly on  a train. Even better and a good deal edgier – this comedian gets some great responses by shamelessly reading embarrassing books on the underground.

Have you struggled through the dreadful Batman vs. Superman, Dawn of Justice? Hopefully this should help – a 90 second highlights video of the Batman trilogy which is better than all 151 minutes of B vs S.