25th September 2015
1) Wonderful. This Honda ‘Paper’ Stop-Motion Ad Was Done Entirely By Hand and In Camera. You Never Know Where A Dream Will Lead You.
2) Very interesting Econsultancy report curated by @neilperkin. Available for free here via a link provided by the sponsor Adobe. The Future of Agencies.
3) Sitting writing this newsletter in Mumbai airport (12.20 am), I am including a case study of a campaign created by Star TV, which was discussed in our meetings with them this week. The campaign #Mauka Mauka is from March of this year and played an integral part in promoting India’s matches in the Cricket World Cup and re-energising India’s love of cricket. Here is the ad itself.
4) Data, drones and GPS trackers are being used in the fight against animal extinction. Here are five ways to save endangered species with smart tech.
5) The importance of native advertising rises with the proliferation of mobile devices – ‘Instead of forcing the hard sell with a cumbersome display ad that arrests the consumer, native slips into the stream of their actions, offering them (branded) content similar to what they’re already consuming’
6) Most economic indicators describe the Nation State, but perhaps we should be focusing on cities: Tim Harford on what cities tell us about the economy (FT sub may required)
7) Nine of the World’s Biggest Banks form a Blockchain Partnership – Beating up Bitcoin.
8) The US military’s technological superiority is waning, now that amateurs can use drones for reconnaissance or iPads to aim firearms. So the Pentagon is is turning to Silicon Valley to restore its military edge.
9) The Financial Times and its trend towards time-based ads: ‘The time a consumer is exposed to an ad matters more than the standard cost per impression, the thinking goes. An FT analysis summarising six ad campaigns bought on a cost-per-hour basis scored 58 percent higher in brand consideration than the same ads when seen for less than five seconds‘.
10) From The Guardian. How Powerpoint is Killing Critical Thought
Finally, I rather like this quote I came across, from science fiction writer John Kilian Houston Brunner (September 24, 1934 – August 26, 1995) – ‘I know people who can’t even learn from what happened this morning. Hegel must have been taking the long view’.