26th September 2020
Netflix’s latest campaign “One Story Away” – is a great culmination and showcase of their content (either licensed or original). This link specifically takes you into your Netflix account, but actually what it does is recategorise the content in ’emotions’ rather than genres.
Great initiative from NESTA. – ‘Although a range of financial services exist to support vulnerable families, the scale and accessibility of these services are out of kilter with what is now required. ‘To stimulate innovation in these fields, they’ve launched the Rapid Recovery Challenge – a new £2.8 million challenge prize, seeking scalable ways of giving vulnerable workers better access to jobs and financial help in the wake of COVID-19.’
From Contagious and Kantar. Plummeting differentiation shows brands ‘sleepwalking into oblivion’. Research shows that ‘meaningful difference’ among brands has declined for eight years straight.
From Venturebeat. The excitement around a metaverse is growing, as it’s no longer just an idea from science fiction. Facebook Horizon, a user-generated virtual reality world that is still in closed beta testing, might be one of the first steps toward creating one. A metaverse is a universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One.
@richardshotton – on advertising fundamentals not changing. Stephen King’s planning cycle from 1974.
Great resource on Naming…. Like any art form, naming benefits from rich tools and processes, and this site is meant to help you discover them – to provide a starting point for anyone who needs to name something. That is: everyone, because every idea benefits from a good name.
On September 22nd 2007. This email led to the creation of Airbnb.
A new project from Nasa’s Chandra X-ray Observatory means we can now “listen” to the ‘Pillars of Creation’. Using a process called sonification, which translates data into sound, astronomical images of the centre of the Milky Way can now be listened to for the first time.
Artist Gan Golan and Andrew Boyd have installed a huge digital clock in Manhattan’s Union Square, transforming NYC’s metronome into a countdown clock to climate disaster (HT Luke Hammond).