4th July 2021
From Wunderman Thompson. Reunion and reconnection are the themes for the upcoming months, and brands are toasting to optimism and human interaction. Advertising Togetherness.
Great ‘freemium’ update last week from Zoe Scaman – on the ‘Power of Fandoms’. ‘Last year, I wrote a piece titled ‘The Future Of Fandoms’, in which I posited that fandom would become the dominant currency, both culturally and commercially, within the realms of music, sports, movies, TV and more. What I hadn’t realised is just how fast this prediction would turn from theory into reality and how expansive and exciting the developments would be.’
The Hottest Streamer (Right Now). Who is winning the platform wars? Netflix’s streaming supremacy is being challenged as never before. The digital TV universe has dramatically expanded over the past 18 months with the launch of well-funded platforms from conglomerates old (Disney, WarnerMedia, Comcast) and new (Apple).
The World’s Best Adverts In One Place . A fantastic collection of all the Bronze, Silver, Gold, and Grand Prix Cannes Lions winners. This could seriously eat a big chunk of your day…..
From NiemanLab. As the pandemic recedes in the United States, publishers opt to keep experimenting with virtual events. ‘In the transition into post-Covid life, more and more news outlets in the U.S. are opting to keep putting on some virtual events even as in-person ones return.’
You don’t have to be vegan to be vegan.The ongoing war between “belonging” and “doing the right thing” is invisible, but epic.
This ‘Wasted Potential’ Beer is Made From Goose Poop.
A nice short read on Alfred Hitchcock’s use of suggestion, and the role of surveillance in his films: “In an earlier, 1970, interview, the director offered a distinction: ‘Mystery is when the spectator knows less than the characters in the movie. Suspense is when the spectator knows more than the characters’ — usually because they have been spying on the characters. Such illicit knowledge reverses the gaze. Neither able to remain aloof nor stop the horrors they see coming.” (3 min read)
This BBC Tokyo Olympic Trailer is really very good. “The trailer boasts an aesthetic inspired by Japanese anime and video games and we watch as the camera moves seamlessly from a music video where real life singers transform into anime versions of themselves to an arcade screen displaying Olympic athletes in the style of Street Fighter characters.” (1 min watch).
Compelling drone footage of a giant herd of sheep. Honestly, it’s better than it may initially sound.