26th May 2017
Well, this a radical and rather worrying revision. As part of the BBC’s science series Tomorrow’s World, Professor Hawking said he thinks due to climate change, overdue asteroid strikes, epidemics and population growth, humans will need to find a new planet to populate within a single lifetime (100 years) – revised from the 1,000 year time limit he gave last November.
A powerful piece made up of images, video, data and maps created by Google and the UN Refugee Agency. Worth spending some time with this one. Searching for Syria.
My article on the Econsultancy blog this week. ‘Facile Externality – or when efficiency is inefficient.‘
Americans began the 20th century in bustles and bowler hats and ended it in velour sweatsuits and flannel shirts—the most radical shift in dress standards in human history. Happy or horrified? Silicon Valley is responsible.
Really nice idea in the travel and tourism category. Tourism boards are teaming up with Airbnb to promote their destinations. ‘Visit Sweden’s partnership is based on building awareness rather than driving actual bookings. In fact, there are no additional listings for Swedish accommodation since the campaign launched. It is merely a marketing campaign that involves Airbnb posting fictional listings from nine areas of Sweden, including locations like the mountains of Sarek and Skuleskogen National Park.’ For Airbnb this tactic appears to be another way for the brand to market itself as a destination resource rather than a straightforward booking site.
No laughing matter – why Advertising isn’t funny anymore. A highly entertaining piece lays blame at the door of a wide range of individuals/organisations, including Tony Blair, The European Union, Michael McIntyre and Sir Martin Sorrell.
Moment is an iOS app that automatically tracks how much you use your iPhone and iPad each day. If you’re using your phone too much, you can set daily limits on yourself and be notified when you go over. You can even force yourself off your device when you’re over your limit. As the Ad says – ‘Put down your phone and get back to your life.’
…And on a related note – ‘Why iPhones are killing creativity’.’We’re not allowing our subconscious to break through often enough because our brains are always having too much fun or are simply too busy. That means creative outputs are inevitably more rational and less interesting. And if we do eventually get to unexpected places, it takes us longer to get there.‘
Great sequence of ads from Spotify, launching Spotify Premium for Family. The excellent ‘Door’ and even better ‘Dinner.’
Funny, not funny. A demolition crew accidentally knocks down the house next to the one they’re supposed to be demolishing.