Ten Stories We Have Enjoyed This Week

12th May 2017

What Filter Bubble? A study conducted by the7stars in partnership with Newsworks, found that 82% of UK consumers have never heard of the term ‘filter bubble’ and 64% do not know that their Google search results are personalised, while 65% ‘disagree’ that the news they see on Facebook is matched to their personal profiles.

Nice piece on ‘How Smart Brands Connect With Culture’ . Brands need to decide precisely where on the cultural spectrum they want to play. This choice is made up of three tactical options – Behaviours,Values or Interests.

AutoDraw is one of Google’s artificial intelligence (AI) experiments, working across platforms to let anyone, irrespective of their artistic flair, create something quick with little more than a scribble. It guesses what you’re trying to draw, then lets you pick from a list of previously created pictures. This is the ‘Art of Algorithms’: How automation is affecting creativity.

The Circle by Dave Eggers is a great book (in my view) but perhaps not a great film. The Outline, thinks it is yet another film that doesn’t get the internet.

The End of the World is Nigh? The Aztecs predicted the world would end in 2012. It didn’t happen, but plenty of other prophecies abound.’ People seem to enjoy imagining that they’ll live to see the curtains close on history, but it’s more than just enjoyment; a sense of finality seems to be built into our experience of the whole strange, senseless show that surrounds us.

The insidious rise of the micro-celebrity and how the quest for fame will destroy us. 

About time for an updated map of the Marketing Technology Landscape? As you’d expect its got even bigger – the landscape grew again this year, by about 40%, to a total of 5,381 solutions (from 4,891 unique companies).

The shape of (marketing) things to come? Nevada teen Carter Wilkerson has successfully ousted Ellen DeGeneres for the world record of the most retweeted tweet of all time. The new record comes a little over a month after Wilkerson asked the Wendy’s Twitter account how many retweets he would need for a free year’s supply of chicken nuggets, and the company responded with ‘18 million.

A first look at Uber Freight, Uber’s long haul trucking venture,

This legendary TED talk is from a few years back, but well worth revisiting. ‘ Suspicious emails: unclaimed insurance bonds, diamond-encrusted safe deposit boxes, close friends marooned in a foreign country. They pop up in our inboxes, and standard procedure is to delete on sight. But what happens when you reply? Follow along as writer and comedian James Veitch narrates a hilarious, weeks-long exchange with a spammer who offered to cut him in on a hot deal.