Ten Stories We Have Enjoyed This Week

8th March 2017

On March 31, 2006, only one out of the top 5 market caps, namely Microsoft, was a technology company. The top market caps were rather diversified, including financial services, industrial groups, technology, and of course oil production giants. In the first quarter of 2017, all five were technology companies. This is how technology has eaten the world.

WARC’s best marketing campaigns and companies of 2017. Interesting to see the three top themes across the report are – Data-driven creative, stunt led campaigns and the continued importance of TV. 

Women on average are paid 20% less than men and black and hispanic women are paid even less. What would happen if they received 20% less of everything? This is a rather amusing video perspective from Funny Or Die, created to mark Equal Pay Day, on April 4th.

Feeling sad about Britain leaving Europe? Well, you may want to keep in mind that the really big split happened more than 100,000 years ago, when dramatic waterfalls and flooding destroyed the land bridge that joined England and France.

Interesting perspective on the the subject of marketing led growth, from McKinsey. ‘Every company we know is sweating out efforts to increase revenue from their brands. Earning a spot in consumers’ highly valuable initial consideration sets has never been more crucial….In a world where market noise will inevitably increase, initial consideration has emerged as marketing’s most critical battleground’. Perhaps the old ‘shopping list’ strategy is just as true now, as it has ever been? 

Visually entertaining take on this week’s Pepsi / Kendal Jenner train wreck. How to make millennials hate you, the Pepsi way.

From Abigail Posner, Head of Strategic Planning, Google – ‘Beauty and the Beast: A Blow to Feminism or Something Powerful For Us All?

Sounds like one of those university entrance interview questions. When you hear the answer, it seems obvious. From @NYT, why do escalators move people more quickly, if they all stand still?

Channel 5 this week aired the first programme in a series looking at how London’s Underground network (154 years old this year) was built. First episode started with the Northern Line, originally called the ‘deep tube line’.

This is from a while back, but as Google Home launched in the UK this week, worth revisiting this video in which Google Home and Amazon Echo are drawn into an ‘infinite loop’ conversation.