Ten Stories We Have Enjoyed This Week

16th December 2017

What are you doing wasting your time on segmentation, targeting and positioning when 2018 is about AI, millennials and Blockchain? Here are seven marketing bandwagons you need to jump on before it’s too late.’ From Mark Ritson: Buckle up for marketing’s ‘Big Seven’ in 2018. (registration for Marketing Week necessary)

Share your secrets with strangers in ‘Where Thoughts Go’, a new, highly unusual social VR storyworld. ‘Maybe the best way to describe what it is, is to describe what it does: it allows us to engage with each other in an entirely new way via immersive technologies. Users enter into alien worlds full of floating orbs. These aren’t just props or non-player characters (NPCs)—each orb houses the missive of a real-life user who went through the experience before you.

‘Are we wholly responsible for our actions? We don’t choose our brains, our genetic inheritance, our circumstances, our milieu – so how much control do we really have over our lives?’ This from the RSA – Philosopher Raoul Martinez argues that no one is truly blameworthy.

At this point, you may be wondering if you liked any Russian propaganda on Facebook. By the end of the year, you’ll be able to find out. 

Friend of the Filter, streetwisdom.org is a global enterprise that runs mindful walking workshops.Over one weekend in September they asked their community to join them on a #worldwide wander. This was the result….

Designed by Airbnb and News Deeply, Another Lens is a research tool for conscientious creatives, posing a set of questions to help you balance your bias, consider the opposite, and embrace a growth mindset.

From @warped. ‘For the good of society..delete your map app. It’s turning every street into a congested highway. ‘Pull up a simple Google search for “neighbourhood” and “Waze,” and you’re bombarded with local news stories about once-calm side streets, now the host of rush-hour jams and late-night speed demons. It’s not only annoying as hell, it’s a scenario ripe for accidents’.

The McLaren F1 team needed a simulator driver to test vehicles before building them in real life. So it hired the world’s fastest gamer.

‘Hyrrs not Hymns’: Feminist Christmas songs that stick it to the patriarchy. ‘Grey London has released an album of classic Christmas hymns that have been wittily reworked to contain a feminist message, with all monies raised going to Refuge. They’ll have you laughing all the way to a feminist future.’

Anomaly has released a Christmas animation ‘Dear Satan’. This thoroughly entertaining short film, which is voiced by Patrick Stewart, sees a little girl called Hope unintentionally unleash Satan when she puts a typo in her Christmas letter.