22nd September 2017
‘People give off lots of signals of what they’re thinking about and whether they want to buy more. They tell us by logging in to the brand’s website or searching for the brand by name. They also talk about the brand on social media, and they’ve installed the brand’s app on their smartphones.’ From @adweek, this why ‘Signal Planning’ is the most compelling media planning innovation in decades.
From Simon Sinek and the Royal Society of Arts. ‘Sick of endless ‘re-orgs’, lay-offs and away days? Why do workplaces always go for quick wins and flashy paint jobs over steady, consistent change? ‘Great culture, in any organisation, is about Consistency, not Intensity.’ (short video).
More pressure on digital advertising income as Apple’s New iOS 11 and macOS High Sierra will stop ads following Safari users. This has prompted an open letter claiming Apple is destroying the internet’s economic model.
Multiple small companies report they’re seeing one-star reviews of unverified purchases on their pages that are written with bad grammar, coupled with remarks like, “Great product satisfaction guaranteed.” Amazon reviews have a bot problem.
WARC announces the award winners for 2017 across its three categories – Brand Purpose, Social Strategy and Content Strategy. Grand Prix winners in each category are Whirlpool, Kentucky Fried Chicken (UK) and KFC Malaysia.
For all the steps Facebook has taken to support publishers, two new reports offer a reminder of who’s really in charge. Parse.ly data shows that across its 2,500-site network, Facebook declined as a source of referral traffic to publishers, with Google passing the social network to become the biggest referrer. Social analytics firm BuzzSumo, meanwhile, reported that Facebook engagement across 880 million posts from publishers and brands has fallen 20 percent since January.
Enlightening and beautifully presented. ‘When we experience art we feel connected to something larger’.. ‘the logic of art is a neural turn-on.’ From The Washington Post, This is Your Brain On Art.
Latest emarketer UK figures, on ad spend and time spent with selected media show the accelerating domination of digital channels. The projection for 2019 is that digital will account for 68% of ad spend, of which 51% will be on mobile. All other channels are declining of course with 2019 projections as follows – TV: 21%, Radio: 1.8% and Print: 9.5%.
A new method to evaluate quality of life in cities is emerging – using music as an indicator. From @nesta – ‘Music is infrastructure, similar to schools, roads and hospitals. It requires building, maintaining, evaluating and assessing. This includes our built environment’s capability to host and support music, but also how it feeds into the fabric of our urban lives. This includes every child playing an instrument, every festival and every music license in shops, cafes and hairdressers.‘
Vimeo staff picks are always a great place to see some top video content. Top of the ‘all time’ table, in terms of views, is The Mountain, and with 76.3 million views it is 47.6 million more than the number two.