13th Feb 2013
ShareRank, a product recently launched by Unruly Media
, purports to ‘predict the shareability of a video before it launches’. Through this system advertisers can seek to discern what type of video content is likely to prove successful – from a sharing perspective at least.
ShareRank claims to understand the relationship between viewer responses and actual share data and enables the identification and contribution of factors that impact on shareability. It’s claimed that this can correctly predict shareability 80% of the time, a figure that could go up as more data is added and the algorithm improves.