20th March 2021
Tim Berners-Lee, this week, on 30+ years of the web: ‘We need social networks where bad things happen less…’ (he) ‘makes the case against one particular way in which things go wrong…a family who use social media, and they use advertising, and they are manipulated by the AI in the social network to maximise engagement, which maximises engagement with nasty stuff…But if you train the AI to maximise happiness, or efficiency – well, then the whole thing would produce a very different outcome.’
A deeper look at the real stories and key moments that led to winning creative work that pushed society, business and creativity forward, with Cannes Lions. Including, Old Spice (feel like a man, man), ‘The Last Ever Issue’ (of an adult magazine), Ikea’s ‘Thisables’ and Libresse – Moments that moved the world’.
From Voguebusiness. Private broadcasts are luxury brands’ new secret weapon. Cartier, with the help of creative agency Project, pulled off an online version of its exclusive holiday event during the pandemic. Here’s how.
Love this breakdown of one my favourite radio shows (and books). A History Of The World In 100 Objects. ‘A radio programme first broadcast in 2010. Each episode lasts 15 minutes and is based around a single exhibit at the British Museum in London, selected by its director, Neil MacGregor, who also presents. Over 100 episodes and 25 hours we go from the first stone axe to the credit card, travelling across the world and 2 million years to do so.‘
The future of housing : California’s desert is to get America’s first 3D-printed neighborhood. Rise in 3D-printed homes comes as California’s housing crisis continues to rage, with 1.8m to 3.5m new units needed by 2025.
The story behind Albert Einstein’s most iconic photo, taken March 14,1951. ‘It’s been 70 years since the genius physicist stuck out his tongue at pesky reporters. The photo turned him into an icon. But what’s the story behind it?‘
IKEA is turning your food scraps into ingredients with a new cookbook (52″). The Scrapsbook – ‘waste is a terrible thing to waste’.
This country has just been named the happiest in the world.
Extraordinary. A drone’s eye view of a bowling alley.
Zoom Escaper lets you sabotage your own meetings with audio problems, crying babies, and more…