16th July 2012
Of all the head-to-heads scheduled across the Olympic and Paralympic games, which one will be the big story to come out of London 2012? Perhaps it will be the 100m face-off between Usain Bolt and Yohan Blake, or Jessica Ennis vs Tatyana Chernova in the Heptathlon, or even Oscar Pistorious vs Jerome Singleton?
Although these and many other high profile confrontations, have great importance for the athletes and spectators alike ; in my view the main event will be the confrontation between the Olympic authorities – and Social Media.