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Why Spotify is Twitter for Music

5th April 2013

Gordon MacMillan, (@gordonmacmillan) recently reported on Spotify’s new video commercials, that have been released onto You Tube. These attempt to capture the ‘concept’ of music, and interestingly seek to do so without a musical soundtrack – http://wallblog.co.uk/2013/03/26/spotify-launches-its-first-ad-campaign-as-it-tries-to-define-music/#ixzz2OoSPeNzg

The release of these provocative pieces, attempting to position Spotify conceptually at the centre of music consumption, has got me thinking about the development of musical listening over the last 50 years; and the impact of digital on how we perceive music – and in a broader context – content generally.

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