26th October 2018

A fun trip down memory lane. 100 websites that shaped the internet as we know it.

I attended the Account Planning Group’s, Annual Conference at the Royal Institution a couple of weeks back. Entitled ‘On The Contrary’ ,a great line-up included Martin Weigel, Nick Chater, Tor Garnett and Clive Stafford Smith. Mark Ritson delivered a predictably provocative discourse. 

Scott Galloway’s latest Winners and Losers video piece looks at, among other things, the end of Sears (nb – no longer found..).’The company that taught us how to shop just got killed by the company that taught us how to shop—online’. The Amazon of 1886. 

Lots of great stories currently coming out of Campaign Magazine, on the occasion of its 30th Anniversary. This piece on how Heineken’s award winning ad campaign was inspired by a one word brief – Refreshment.

How an Airbnb illustrator is using pictures to diversify the company’s image. ‘When she asked her coworkers what they most wanted to change about the illustrations—ones that showed stick-figures holding up cameras, or trading keys to their apartments—it wasn’t the inconsistent style that bothered people. It was who the illustrated people looked like.

Bartle Bogle and Hegarty did particularly well at this year’s IPA Effectiveness Awards. Tom Roach, Head of Effectiveness at BBH, provides 24 simple but powerful tips on how to win one, here. 

From @Wired. ‘YouTube’s spending millions on how-to videos so you trust it again. The video giant has announced it’ll provide a chunk of funding for educational content, but is a new focus on learning enough to deflect the criticism it’s facing?’

This is how the Earth and the Universe will end (assuming we don’t ignore global warming…) – ‘The Earth…will die engulfed by an expanding, aging Sun. The Sun will burn off all of its fuel and end up a white dwarf, then burn out and die. The Milky Way will collide with nearby Andromeda, and form a large, elliptical galaxy, which will die by losing all of its stars to intergalactic space.’

Here are the 10 finalists in the Best Illusion Of The Year Competition. One of the entrants is the particularly perplexing – “Movement Illusion with a Twist’. And, here is The Illusions Index, a fully searchable curated collection of illusions. You can browse the illusions here.

#TBT to this video of teens rolling an 800-pound tractor tyre down a mountain.