23rd Feb 2020
From WARC. The slow death of the third-party cookie means that contextual targeting will become increasingly important – and marketers should use the insights they generate from current cookie data to inform their future contextual strategies. Why AI means the return of contextual targeting.
PWC on the Streaming Shake-Up. Consumers have found their video consumption groove, evidenced by three key trends: ‘Consumers who have pay-TV recognise that it fulfils a need in their video service portfolio; once a revolutionary shift, streaming has become commonplace (90% of consumers are watching video content over the internet); and consumers have seemingly settled into their video service portfolios, having curated a selection of services that meets their content needs.’
Two smart pieces from, friend of The Filter, Future Strategy Club – The Makers of Neonicotinoids, drawn in pollen; and How to build your own Hierarchy of Needs, with examples relating to Donald Trump, Piers Morgan and (of course) Abraham Maslow.
A comparison between historical and modern computing. ‘Let’s see how the CPUs contained in recent USB-C wall chargers compare to the power of the Apollo 11 Guidance Computer (AGC). The Apollo 11 spacecraft carried 3 humans to the moon and back in 1969.’
From The Atlantic’s Idea File – ‘We have an archaic idea of what family is, the nuclear family unit is a privilege of the wealthy. Across the world, 38 percent of people still live with extended family. And over the past half-century, the share of people living alone in America has doubled. The nuclear family is no longer the norm—and it should no longer be the ideal.’ This is why, the nuclear family was a mistake. (short video)
‘Where people have faith in their elections’. Spoiler alert – the US, and to some degree the UK, do not rank very high…
‘As a hermit crab grows, its shell becomes a tighter fit so eventually the crabs need to move into a bigger one, leading to an amazing exchange.’ David Attenborough narrates (short video)
Although Mercury orbits the Sun once every 88 Earth days, the three bodies align only about 13 times a century due to the planets’ relative orbital planes. One such ‘Mercury transit’ occurred on 11 November 2019.This short video highlights the rare event as recorded by NASA’s Solar Dynamics Observatory in a variety of ultraviolet light wavelengths.