14th June 2020
How The Big Issue has adapted its offering and messaging during the global pandemic (short and very worthwhile video)
From Think With Google. Navigating the coronavirus: How 6 agency leaders are rethinking brand strategy now and for the future.
More great stuff from Planning Dirty. Inc; BLM Brand Responses, Framework for Questioning Clients and Creative Campaigns in a Recession.
From NoTosh. ‘In a review of over one hundred well-designed studies in educational and workplace settings, it was found that, on average, in 40% of cases giving feedback results in reduced performance.’ Feedback – it’s not everything it’s cracked up to be.
Some nice observations on how to fix programmatic advertising.
In praise of aphorisms. “What if we see the history of philosophy not as a grand system of sustained critique but as a series of brilliant fragments?’ In this piece, love this line from Nietzsche’s Gay Science – ‘We do not belong to those who have ideas only among books, when stimulated by books. It is our habit to think outdoors – walking, leaping, climbing, dancing, preferably on lonely mountains or near the sea where even the trails become thoughtful.’
‘We assign meanings to the aural quality of words as well as their semantic associations’ – The secret to a perfect brand name.
A twitter user created an account to tweet exactly what Trump, does to see if he’d get suspended. It only took 3 days.
In the UK, ‘Teagate’ showed the weird collision of brands and #BlackLivesMatter.
From WARC. The Power of Audio in the Attention Economy – Ubiquity, enhancement and emotion.
Quarantined travel photographer creates miniature “outdoor” scenes with everyday objects.
Nice. Twitter is trying out a new feature that gently suggests you actually read an article before sharing it.
From Wired. Lockdown sex workers are flocking to Animal Crossing and Second Life. ‘Kiara is a financial dominatrix from Michigan….Before the pandemic, she made most of her earnings through ‘cash meets’. “I’d usually take money out of a sub’s wallet, maybe say something humiliating, and walk away,” she says of a typical day’s work.’
Got to be time for a bit more Beautiful News, from Information is Beautiful. Subjects include sea turtles, food waste, child labour and tropical diseases.
May(not) be true. You decide. A series of interactions between a random inventor and Donald Trump.